True Spec Golf Signs NIL Deal With Arizona State Men's Golf

By Staff Writer

September 2, 2026

1 min read

A club fitter organizes a set of golf clubs at a fitting bay

True Spec Golf, the brand-agnostic club fitting company, announced a partnership Tuesday with Arizona State's men's golf program for the 2026-27 season that combines fitting services with a direct contribution to the Sun Devils' name, image and likeness fund.

Key takeaways

True Spec Golf, founded in 2014, will provide ASU men's golf with loft-and-lie tune-ups, gap analysis and regripping for the 2026-27 season.
The deal includes a substantial NIL contribution to compensate participating Sun Devil athletes, which True Spec calls the first arrangement of its kind.
ASU's 2026-27 roster carries nine players, five of them ranked in the WAGR top 60.
The Sun Devils are ranked No. 2 in Golfweek's men's preseason poll and No. 4 by Golf Channel.

What does the True Spec-ASU partnership include?

Beyond the on-course business of loft and lie adjustments, gap analysis and regripping, the deal's NIL component sets it apart from a typical equipment sponsorship. True Spec, headquartered in Scottsdale, is directing part of the arrangement toward paying the athletes themselves rather than only outfitting the program.

"We're a Valley business through and through," True Spec Golf president Scott Anderson said in a release announcing the partnership.

How strong is Arizona State's roster this season?

The Sun Devils enter 2026-27 with nine players on the roster, five of whom rank in the top 60 of the World Amateur Golf Ranking. Golfweek's preseason poll slots the team second nationally, while Golf Channel has ASU fourth. Head coach Matt Thurmond has led recruiting and development that put multiple ranked amateurs on one roster heading into the fall season, which opened this week.

True Spec has operated since 2014 on a model of testing a golfer's current clubs against current equipment across manufacturers, with a fitter interpreting launch-monitor data to recommend gear regardless of brand.